EFFECTIVE COMMUNICATION IS ACHIEVED BY KNOWING YOUR TARGET AUDIENCE, PRODUCING A REFINED BRAND MESSAGE AND DELIVERING IT IN A CREATIVE WAY

WHAT WE DO

The Media Choice Uses Audio, Video & Digital Public Relations to Create a Compelling Story that Attracts a Captive Audience and Helps Convert them to Fans (and Customers) of Your Brand

BRAND
DEVELOPMENT

MESSAGE
CREATION

PUBLICITY
EXECUTION

Stories are powerful…they can speak without overtly “selling” your brand and can build instant rapport and connection with a targeted audience. Ultimately, we’re great storytellers defining, refining, and developing client messaging via media so that it keeps your audience interested & encourages them to ‘tune in” over and over again.

The Media Choice is staffed with a crew of seasoned media and agency professionals who are well versed at integrating client messaging, creativity and technology to craft live and recorded streaming video, interactive internet media tours, satellite media tours, radio media tours, digital video content and video production.

Our cost effective and attention grabbing digital and media productions deliver real R.O.I – putting your message right in front of key audiences who are primed to hear & see what you’re offering. We then deploy our proprietary reporting system that communicates vital audience metrics that truly matter to your bottom line.

OUR PROCESS

  • Meet & Agree
  • Idea & Concept
  • Design & Create
  • PROMOTION

The Media Choice works with clients to discuss all project specifics starting with a creative brain storming session where we help define an engaging message. This preliminary process includes a discussion of where you are now and where you hope to be after production and publicity. YOU are the customer and TMC is here to serve with a mix of value and results and, if for some reason, we feel that your objectives can’t be met or there is a better, more effective path to your goals, our team will communicate that to you and suggest alternative measures.

The Media Choice approaches projects from a unique point of view. Our crew is a mix of TV, public relations, digital, marketing and video professionals who have experience in both high quality production AND agency work. In other words, we know to meet the expectations of media outlets and agency clientele and their end clients. With your message and desired media outlets in mind, TMC will create a plan for crafting your message into a package that – via multimedia and digital channels – will have your target audience ready, willing and even clamoring to do business with you.

Our team has a high level of experience and expertise that comes from our principals who have backgrounds in investigative reporting, video production and publications and a full stable of talented crew members who have experience in videography, research, writing, production and even voiceover and on-air performance. We have every angle of design, creativity production and delivery under one roof. Our goal is to deliver ahead of schedule and under budget when possible, but ALWAYS on time and within your budget parameters.

Once you have approved your deliverables the fun begins – getting your message out the world. TMC uses our industry experience to create and deliver your production to specific audiences where it’s wanted, welcomed and well-received. Whether it’s mass or multimedia dissemination or a more ‘grassroots’ digital promotion and publicity strategy using word-of-mouth and social media, we make sure to get your message in front of specific audiences that move the needle and cement your R.O.I.

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WHAT OUR CUSTOMERS SAY

Over the years, The Media Choice has become not only a trusted partner, but a true extension of our team. They work with us from the ground up by helping with ideation and planning which leads to creative solutions that yield strong results for our clients. They also follow through to the end with top-notch, detailed reporting.

Kay McDowell, Senior Vice President - Mitchell

The Media Choice is a true partner. Their team of experienced professionals work hand-in-hand with clients to provide sound strategic counsel and creative solutions, and they deliver results that help companies and brands achieve their business objectives. And they do it all with a smile.

Bill Etling, Director of Public Relations, Nestle’ Purina PetCare