video in website design

Clever Ways to Incorporate Video in Website Design

It is important to constantly look for new ways to set your website apart from your competitors. Not only do you want to be different, but you also want to reach individual users more in a more immersive and efficient manner.

The number one way to accomplish these goals is through the incorporation of video in website design.

The video in the digital landscape – or video in website design – yields a numerous amount of benefits, including the ability to humanize your brand and engage with potential customers and existing clients on a more intimate level.

Below are a few ways to incorporate video into your web design efforts.

Background Video

Most videos are acquired by spending money and if you’re going to spend money on it, it needs to be clearly displayed on your website. This can be accomplished by integrating a background video into homepages and landing pages. The key to background video is to keep things smooth and seamless. If you have too much motion going on, you can distract customers from the content. Also, you want to be sure that your video doesn’t automatically play sound. Give the user the option to unmute the video.

Drone Video

If you’re looking for that “wow” factor, here it is. Drone video footage is the perfect way to wow your website’s visitors. Drone video can also double as background video, which makes it even more engaging. The footage could be of your headquarters, factory, community, and much more.

Explainer Videos

Explainer videos often yield positive results.  Thus, if you can incorporate explainer videos into your web design, it is highly recommended that you do so. An explainer video is a short, animated video that focuses on explaining a business idea in a simple, engaging, and compelling manner. These videos need to contain clear and concise language, as well as attractive visuals to grab the viewers attention.


Social proof is highly valuable in terms of sales and marketing. One of the best forms of social proof is when your customers and clients give testimonies of their experience with your business or brand AND provide their network with a recommendation. Video testimonials are so effective because they are authentic, forthcoming, and immersive. Think about it… when you see someone else successfully using a product, it makes you more likely to invest in it yourself. Testimonials are powerful. You usually want to avoid scripts for these videos.  They’re far more effective when you let clients speak from their mind, rather than yours. You can make simple edits for smooth transitions within the testimonial video.

In years past, video has been a secret weapon that successful brands used to cut through saturated networks and engage their audiences.

It is no longer a secret, but the video still remains powerful and effective. By incorporating video into your website design, you can expect to have more interaction, lower bounce rates, and increases in brand equity.